A COMMUNICATIONS COMPANY

(949) 722-0808

Advertising endorphins.

Riding a bike makes us feel good.  When we were kids, a bike meant freedom to go where we wanted to go, and to get there fast, so maybe all that early childhood bicycling imprinted a love for the contraption that has stayed with us as we aged.  Whatever the reason, the bike represents the most efficient form of transportation available because the bike can pretty much go anywhere, except for of course, on water.  And in a zombie apocalypse, a bike is far more efficient than a car.  It doesn't need gas, it can get around all the piled up autos, and of course, it's quicker than a zombie!

 

Former president John F. Kennedy must have thought similarly because he told someone, "Nothing compares to the simple pleasure of riding a bike."  It was a pleasure for us to work with a bicycle account, back in the mid-1990s.  We had the opportunity to work with all the big bike names at the time like Schwinn, Cannondale, Trek, Specialized, Avenir, and GT Dyno while working with Jax Bicycle Centers.  We ran ads on the radio and in the newspapers for them.  We primarily featured them on the Howard Stern Show; and during the holidays, we'd write a crazy parody of Jingle Bells or Deck the Halls, and get Howard's assistant at the time, Gary Dell Abate, to sing them for us as the ads.  Jax gave Gary a bike in exchange for his dubious caroling efforts.  While working with Jax, we primarily would build black and white newspaper ads that were better than what the newspapers would do for them for free like this one, this one, or this one for Cannondale.  These ads were actually fun to layout because there was so much detail to them (as so many newspaper ads seem to have), but the best project we worked on with Jax Bicycle Centers was a full color direct mail catalogue.  Click on the image below on the left side and it will take you to the full catalog.   The desktop file is so old, and no one wrote pdfs back then (what!) so this catalog is a scan of the original brochure.   We spotlighted all the latest bikes inside, but added a personal touch by featuring  in the catalog the Jax employees at the time.  We placed black and white photos of the employees on the pages individually propping up the bike shots, with funny thought balloons next to them.  The best employee shot was of one of the owners sweeping up on the back cover.   All the employees really seemed to enjoy working at Jax Bicycles as they had developed a real family atmosphere in the stores, so this was another fun way to involve the employees in the whole process.

A COMMUNICATIONS COMPANY

(949) 722-0808

Retail Bikes

Orum + Moore & Associates © August 2019

Advertising

endorphins.

 

Riding a bike makes us feel good.  When we were kids, a bike meant freedom to go where we wanted to go and get there fast, so maybe all that early childhood bicycling imprinted a love for the sport that has stayed with us.  Whatever the reason, the bike represents the most efficient form of transportation available because the bike can pretty much go anywhere, except on water.  And in a zombie apocalypse, a bike is far more efficient than a car.  It doesn't need gas, it can get around all the piled up autos, and of course, it's faster than a zombie!

 

It's been said, by former president John F. Kennedy no less, that "Nothing compares to the simple pleasure of riding a bike."  It was also a pleasure working with a bicycle account, where we had the opportunity to work with all the big bike names at the time like Schwinn, Cannondale, Trek, Specialized, Avenir, and GT Dyno.  This time dates back to the mid-1990s when we worked with Jax Bicycle Centers.  We would advertise them on the radio, primarily on the Howard Stern Show, and during the holidays, we'd write crazy little parodies of Jingle Bells or Deck the Halls, and get Howard's assistant at the time, Gary Dell Abate, to sing them for the ads.  Jax gave Gary a bike in exchange for his caroling efforts.  Primarily we would build black and white newspaper ads with multiple sales prices on them like this one, this one, or this one for Cannondale.  These ads were actually fun to layout because there was so much detail to them (as so many newspaper ads seem to have), but the best project we worked on with Jax Bicycle Centers was a full color direct mail catalogue show below.  Click on the image and it will take you to the full catalog.  No one wrote pdfs back then so the catalog is a scan of the original brochure because the desktop file is so old.  We spotlighted all the latest bikes inside, but added a personal touch by featuring the employees in the catalog.  We featured photos of the employees inside where they were individually propping up the bike shots, with funny thought balloons next to them.  The best employee shot was of one of the owners sweeping up on the back cover.   All the employees really seemed to enjoy working at Jax Bicycles as they had developed a real family atmosphere in the stores, so this was another fun way to involve the employees in the whole process.