Advertising a lifestyle.
Marketing memberships requires a departure from conventional marketing techniques. Why is that? Because really, you shouldn’t “advertise” a country club, at least not in the normal sense. How can a club be exclusive if you are soliciting memberships? Instead you want to develop or strengthen the relationship with your membership... which encourages them to do the selling for you. Communicating the club’s lifestyle helps to maintain that exclusivity while at the same time positions your membership as the gatekeeper to that lifestyle. We’re here to help clubs develop or improve on the communication strategy and tools that resonates with their market.
Below are some of the country clubs we've worked with over the past 32 years.
Big Canyon
Country Club
(Newport Beach, CA)
Club Managers Association of America (CMAA)
Arizona/Nevada Chapter
The Golf Club at
Lightning W Ranch
~ Now Toiyabe Golf Club
(New Washoe City, NV)
The Hawthorns
Golf & Country Club
(Fishers, IN)
Mission Viejo
Country Club
(Mission Viejo, CA)
Santa Ana
Country Club
(Santa Ana, CA)
Terravita
Golf & Country Club
(Scottsdale, AZ)
A COMMUNICATIONS COMPANY
(949) 244-3606
Country
Clubs
Orum + Moore & Associates © August 2019