Advertising a lifestyle.

Marketing memberships requires a departure from conventional marketing techniques.  Why is that?  Because really, you shouldn’t “advertise” a country club, at least not in the normal sense. How can a club be exclusive if you are soliciting memberships?  Instead you want to develop or strengthen the relationship with your membership... which encourages them to do the selling for you.  Communicating the club’s lifestyle helps to maintain that exclusivity while at the same time positions your membership as the gatekeeper to that lifestyle.  We’re here to help clubs develop or improve on the communication strategy and tools that resonates with their market.


Below are some of the country clubs we've worked with over the past 32 years.

Big Canyon

Country Club

(Newport Beach, CA)

Club Managers Association of America (CMAA)

Arizona/Nevada Chapter

The Golf Club at

Lightning W Ranch

~ Now Toiyabe Golf Club

(New Washoe City, NV)

The Hawthorns

Golf & Country Club

(Fishers, IN)

Mission Viejo

Country Club

(Mission Viejo, CA)

Santa Ana

Country Club

(Santa Ana, CA)


Golf & Country Club

(Scottsdale, AZ)


(949) 244-3606



Orum + Moore & Associates © August 2019