Strike a pose...

with your market utilizing an eye-catching and impactful message that stays with them.  And is one your market is not soon to forget.  We love coming up with "big ideas" that set you apart from the "me toos" out there.   First, we thoroughly get to know your product.  Next, we exhaustively study who you're trying to reach.  As outsiders, we may also see what's worthy of consideration more easily than those who have been immersed in the business .  Yes, we tend to be more right brain thinkers, but we also don't like to leave out the critical thinking our left brains bring to the table.  Coming up with a memorable yet uncomplicated idea that appeals to your customer is what we are good at.  It's important to remember that a great concept requires time and thinking.  And more than a little tinkering.  Oh, and coffee or tea.   Does it uplift, entertain, respect and inform your market?  Does it sell your market?  And finally, is the message positioned as a benefit, and not as a feature?  Making sure that the concept marries up with the strategic goals we've set is also a key component to the "big idea".   Sure, there is a time and place for blending in, but in the marketplace, we think it's always better to stand out in a crowd.

AN ADVERTISING & COMMUNICATIONS COMPANY

(949) 244-3606